Hi! I'm Deanne Waldron
I work with founders, CEOs, and leadership teams as an embedded advisor... the person in the room who helps you figure out what's actually getting in the way, and then helps you fix it.
My background spans senior leadership in Technology and People & Culture; I’ve been part of executive teams and C-suite, run SME businesses and worked across travel, hospitality, aviation, technology, and professional services.
I've worked across ten countries and coached and trained thousands of professionals, and today my focus is the work that matters most: stabilising leadership, strengthening accountability, and building the foundations that support sustainable growth.
That's the work I'm drawn to. The complex, ambiguous, high-stakes situations where experience and judgement matter more than a framework off a shelf.
I'm particularly useful when there's a people or leadership problem sitting underneath a business performance problem.
When accountability is patchy, culture is drifting, a senior leader isn't working out, or the team that got you here isn't the team that will get you there. I focus on the conditions that make leadership possible: psychological safety, human capability, and creating the kind of environment where people can do their best work.
I also work with leaders individually, coaching executives and senior managers through transitions, building confidence and presence, and helping people step into roles they're ready for but haven't fully claimed yet.
I bring a practical understanding of how AI is changing the way organisations work and lead, which is increasingly part of the conversation.
Based in Smiths Lake on the NSW Mid-North Coast, I work virtually with organisations across Australia and New Zealand.
Because I truly believe we're not meant to fly economy, through life, leadership, or at 30,000 feet.
